Internet Marketing Q & A

Seo Traffic Spider asked:


Black Hat SEO attempts to employ techniques that are not recommended as part of a good SEO design. This is because it focuses on improving page rankings using deceptive tactics which are disapproved by search engines. One basic truth that one needs to know about Black Hat SEO is that it may produce a high web page ranking, however, these results may only last temporarily since sites using such techniques will eventually be banned or penalized when they are discovered utilizing these tactics. This penalty on using Black Hat SEO techniques can either be in the form of reducing the website’s ranking or totally removing the site’s listing from the database through search engine algorithms or by manually reviewing the website.

There are several approaches that webmasters can adopt in Black Hat SEO. These can range from keyword stuffing, page stuffing, invisible text, farm links to many more similar techniques to deceive search engines and obtain maximum visibility and ranking. These methods do not adhere to search engine rules and regulations and create a poor user experience.

Some Common Black Hat SEO Techniques:

Keyword Stuffing - By keyword stuffing we mean distorting search engine results by overloading the web page content with long lists of keywords you wish to rank for. It involves repeated use of a word or phrase to improve a page’s relevancy.

Hidden Text – This involves inserting text that is mostly repetitive use of keywords usually placed at the bottom of the page. This hidden text is text colored to blend with the background of the page and is invisible to the user visiting the page. The concept behind this Black Hat SEO strategy is that the search engine spiders can detect the hidden text even if people cannot see it as these spiders read the page’s content through the HTML code. Few search engine spiders can make out and also disregard any text that is used to blend with the page’s background color.

Page Stuffing – This is another widely used technique to attract traffic from search engines. Here the variations of the web page that is replicated or slightly changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high if the page does well for a particular word or phrase.

Cloaking – Page Cloaking means using one webpage for the search engine that crawls the site and then altering the webpage to show another page to users. This alteration of web pages is used as a practice to trick the search engines. This can deceive users about the content they will see when clicking on the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another technique of adding keywords in a webpage without overloading the page with keywords. However, when using this tactic, high traffic keywords are placed in the page which is totally irrelevant to the web page content. This is done only to boost additional traffic to the site regardless of the fact that these keywords do not match the website content.

Link Farming – Link Farming involves exchanging shared links with other websites to enhance SEO. The main purpose behind this tactic is to increase the amount of websites that will link to your site. This is because search engines like Google rank websites based on the quality and quantity of other websites linking to your site. You can gain a top ranking in search engine results if more sites are linked to yours as this signifies that your site has high popularity among internet users. However, link farming is considered to be a spamming technique and can lead to your site getting banned.

Cheating the system through all these Black Hat SEO techniques temporarily boosts visitor traffic; however, since users usually don’t like to be deceived, the profitability of these methods is questionable. People would not like to visit a site that does not offer what it claims to be. Besides, majority of the search engines also impose penalty on web sites employing Black Hat SEO tactics, which signifies that webmasters gain a short term victory and a long term failure.

Black Hat SEO may be quite tempting to use as it does produce the desired results, though temporarily. But its really not worth the risk for the spamming techniques it uses and can potentially lead to your site getting banned. Therefore, it is advisable to use efficient and ethical search engine optimization (White Hat SEO) to get a higher ranking for your site.



WALDEN

Seo Traffic Spider asked:


One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.

Below it is explained in detail as to how a search engine works.

Crawling

Firstly, search engines crawl the web to gather information and build their database. This is done by an automated software called a search engine crawler or spider or a bot. These spiders crawl through a site and look at the content (mainly text) to know what the site is about and then start collecting, parsing and storing the data so that it can be easily be retrieved from its database.

However, since there are over billion pages on the web, it is practically impossible for a spider to revisit a site on a daily basis only to see if a new page has been added or an existing page has gone through any modification. Many times the spider may not visit your website for a month or more also, therefore, the true impact of SEO efforts cannot be known immediately.

It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view as these will not be crawled and indexed for further processing.

Search Engine Indexing

Once a page is crawled, the next step involves indexing the content. This process entails finding those words that can best describe the webpage content and then assigning the webpage to specific keywords. The indexed page is then stored in the huge database for retrieval later. At times, the search engine may not be able to correctly identify the meaning of the page and in such a case optimization of the page can help it classify it rightly and achieve a better ranking for you.

Processing

This is done when a user enters a search query – in simple terms, the search engine analyses the information it has indexed in relation to the search request. Since there will be millions of pages containing the same search term, the search engine calculates the relevance of each page in its database to the search query.

The relevancy of a page is calculated based on various algorithms. These algorithms assign different weights for general aspects like Meta Tags, Keyword Density, and Links. However, one basic truth that you need to know is that all major search engines regularly change their algorithms and if you want to continue to appear on the top of the search results, you need to keep your pages up to date. Also, it would be a wise decision to think about SEO to rank on the top and also gain an edge over your competitors.

Retrieving

This is the last step in the process where the search engine retrieves the results, that is, it throws up all the relevant results before the user. The uses can see a vast pool of information related to their search query.

There may be questions regarding how differently each search engine functions. However, one basic thing that you need to know is that there are differences in the manner various search engines function but at the end of the day they all perform three fundamental tasks:

* Searching the Internet based on the search query entered by the user.

* Maintaining an index of all the information that gather from various pages.

* Permit users to search for words available in that index.



NIELSON

Utah Seo asked:


Creating Utah SEO friendly content is by no means an easy task, nor a short term one. The “maintenance” is very important and insures that your search engine rankings are at least kept, if not improved.

Since optimized content can be of great help when it comes to blog and community growth, relevant organic traffic, bounce rate improvement, awareness and much more, you can imagine that these kinds of services don’t come cheap. But, don’t worry, with practice, you’ll find out that it’s not that hard to transform your articles into pretty decent Utah SEO friendly web content.

Effective Optimization Techniques

The first and most important thing you need to consider is your readers / future readers. Try approaching from your readers’ perspective. Is your content something of interest? If so, is it presented in an easily readable form?

Targeting Simple Keywords

The next step is to select the appropriate keywords to target in the optimization process. When it comes to keywords, the best thing to do is think natural. The more natural and simplistic way to express a “need”, the more chances that keyword will be one with a high level of searches.

Look at the little comic strip above and consider this. A publisher writes a review of the “Dark Knight Movie”. Users that want to see that movie will most likely do a search for a review. Which of the following keyword phrases do you think will perform best in searches?

Review of the Dark Knight movie; Dark Knight movie review; Dark Knight review.

If we take a look at the results suggested by Google’s Keyword Tool, we’ll find the following statistics based on approximate average search volume:

Dark Knight review – 14.800 searches; The Dark Knight review (variation) – 8100 searches; Dark Knight movie review – 880 searches; Review of the Dark Knight movie – irrelevant or very few searches.

So, you see how simplifying the targeted search query is more likely to put you in the spotlight for a higher amount of organic traffic. Repeat the process until you come up with a list of related keywords, to help support the main keyword throughout the post and to avoid unnecessary repetitions and stuffing.

Using the Selected Keywords

Now that you have a primary phrase to optimize for and a few support phrases, make sure to spread them seamlessly throughout the article. When it feels natural to do so, use bold text or italic (emphasis), but don’t simply bold out entire blocks. That will only hurt your optimization level.

Start from the beginning by using your main phrase in the first sentence or paragraph. Depending on the length of your post, you can try repeating a few times, as long as it does not sound bad for a reader. Repetitions can drive away your visitors and search engines both, as their spiders are “trained” to think and read based on a human model.

Use your main phrase in subtitles and, obviously, in the post title too. Add it to the post’s Meta tags, along with the support keywords. I’ve explained before how you can fine tune your blog to turn your post’s title into a Utah SEO title.

If possible, try adding pictures (relevant for your readers) and use your keywords as ALT text for those images. Sure a search engine spider will not see the actual image, but image oriented spiders like Google’s Image Search will definitely be on the lookout for that alternate text.

Conclusions

Utah SEO friendly content is the best investment you can when it comes to your blog’s search engine promotion. It generates natural results with real people reading your posts, based on their needs. And when that happens, the path to conversion is at least half way taken.

Regardless to what some people think, there’s nothing wrong with helping out good content find its way to interested search engine users, as long as you don’t go overboard and turn into search engine spam. The line is thin.

Blogsessive. “Blog SEO Tips: SEO-Friendly Content is the Key.” 18 Nov. 2009 [http://blogsessive.com/blogging-tips/seo-friendly-content/].



BOGGS

SEO Global Expert asked:


Finding a professional company that increase your page ranking on internet search engines and thereby boost your sales is no longer a difficult task. There is a search engine optimization company in India, SEO Global Expert, which will provide excellent service at a reasonable price. With six years of experience and many satisfied customers, it is worth your time to check out the SEO services that you can get from SEO Global Expert.

India is poised at the forefront of the digital technology revolution. SEO experts in India are the perfect professionals to take your company’s advertising into the twenty-first century. Today, many businesses primarily or exclusively communicate with their customers through the internet. Therefore, your web page should be thought of as your digital lobby. If it is well designed and enjoyable to visit, chances are that potential customers will stay and make purchases. If they cannot find your lobby nor have a hard time navigating through it, then you will more than likely lose out on sales. SEO Global Expert works to make your website more visible by streamlining its entire design.

This search engine optimization company in India offers four different service packages: bronze, silver, gold, and platinum. Each level builds on the quality of the level before it so that by the platinum level you have a team of professionals dedicated to increasing your web traffic around the clock. Each package offers you the following services. First, SEO Global Expert analyses the content and format of your website and offers you feedback based on the stated purpose of your site. Then, your visible is compared with that of your competitors. As long as you continue to work with this Indian SEO Company you will receive detailed reports about the online marketing efforts of your main competitors. You will also receive monthly analytical reports that chart your web traffic and sales. This way, you can see the results of SEO Global Expert work as soon as it starts, usually within one month of contracting their services.

Other services that are provided by SEO Global Expert’s search engine optimization team are content and copywriting for your website, targeted social bookmarking, cross linking submissions to other popular websites, and manual submissions of your page to various search engines. SEO Global Expert is a search engine optimization Company who provide customized search engine optimization solution. The company offers various services covering Organic SEO, Search Engine Optimization involves editing and modifying the code, internal link structure, content as well as other on-page and off-page factors that help in increasing website’s ranking and visibility on major search engines like Google, Yahoo! & MSN.

SEO Global Expert provide packages tailor made to suite the specific requirements of the clients at affordable prices. The basic SEO plan package from the Experts meets the business needs and requirements in order to promote the customers online business and increase the ROI. They also provide SEO packages which include on-page search engine optimization, off-page optimization, and Social Media Marketing and reporting procedures.

These packages present a significant opportunity to capture more referrals, and acquire new customers, from high-volume search queries that do not include a brand preference. This is where site owners and content developers can really make a difference by optimizing for natural search.



SPAULDING

Seo Traffic Spider asked:


Search engine optimization is the activity of improving the volume and quality of real time traffic to web pages or whole sites from search engines through natural search results for targeted keywords. Most often a website that gets a higher position or ranking in the search results is the one which the searchers will visit more frequently. Therefore, it is important that a site is optimized to get real time traffic the right way to make it more search-engine friendly and get a higher rank in the search results.

Though SEO helps in boosting real time traffic to a website, it should not be considered as the marketing of the site. It may be easy for one to pay and appear in the paid search results for a set of keywords, however, the concept behind the SEO technique is to get the topmost ranking without paying since your site is relevant to the search query entered by the user.

The amount of time that can be spent on optimizing a website to get real time traffic can range from a few minutes to a long term activity. If your product or service is such that the keywords used are uncommon, then some general SEO would be sufficient to get a top rating. However, if your product or service industry is competitive or is in a saturated market, then it is important to dedicate considerable amount of time and effort for SEO. Even if one decides on simple SEO solutions, it is necessary to understand how search engine algorithms work and which items are crucial in SEO to get real time traffic.

The marketing approach that SEO adopts for increasing a site’s relevance is consideration of how search engines work and what searches are performed by users. The SEO process attempts to concentrate its efforts on a site’s coding, presentation, structuring, and also resolving issues that prevent search engine indexing program from spidering a website entirely.

Additionally, SEO efforts also include inserting unique content to web pages to make it more attractive to users and also to ensure that the search engine robots can easily index the content. Optimizing a site to get real time traffic can either be done by in house personnel or outsourced to professional optimizers who carry out SEO projects as a stand-alone service, like us - SEO Traffic Spider.

SEO tactics can be varied to achieve top ranking in search results. These fall into three categories (White-Hat SEO, Grey-Hat SEO, and Black-Hat SEO) depending on legitimacy and ethics.

White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results for real time traffic. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of this process, it will surely bring in promising results in terms of high rakings.

Grey Hat SEO uses tactics which may be considered legitimate if they are used correctly. However, these have been subjected to misuse by unethical SEO’s and webmasters. It is possible that your website will not get penalized or banned for using this strategy and it may be necessary to use this process at times, however, webmasters are careful in the use of these tactics. This is because search engines may penalize tactics that are subjected to abuse even though they are used in legitimate forms.

Black Hat SEO employs techniques that are considered illegitimate and ethically incorrect and which have been or will surely be penalized and cause your website to be banned by search engines. Since Black Hat SEO is subject to abuse widely because it tends to harm search engine user experience, it is highly recommended to avoid using it as a means of attaining high ranking.



HEFNER

Seo Traffic Spider asked:


Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.

First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.

Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.

SEO Keyword Research

Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.

It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.

You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.

Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.

SEO Keyword Tactics

Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.

You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.



CAIN

Seo Workers asked:


As any Search Engine Optimisation Company or individual SEO professional will agree, the most important part of any SEO project is the analysis stage (or SEO audit). This report is designed to:



Determine at what stage your website is currently at with regards to search engine marketing.



What aspects of your website need to be altered to improve your SEO.



What aspects need to be added or removed to improve your SEO rankings.



How you can best move forward in your Search Engine Optimisation.



How the Search Engine Optimisation Company can help to improve your SEO with new or altered techniques.



How your website compares to competitors inclusive of Link Popularity Services.



Identify problem areas in your current marketing, coding or content as well as suggest new optimal techniques.



With a Search Engine Optimisation Company you can rest assured that your SEO strategy is going to be 100% complete and effective in obtaining the desired results and improving both your website rankings and traffic. Even if you think you know everything about SEO already it’s worth obtaining an SEO analysis from a search engine optimization company so you can make sure you have not missed any minor detail out. These comprehensive SEO Audits contain everything from the obvious factors down to the smallest details that are often overlooked even by the most experienced SEO professionals. It’s easy to forget the little things but with an SEO Audit from a professional Search Engine Optimisation Company you know you have everything covered that you need.

These SEO Audits also provide invaluable knowledge to individuals who are not entirely “savvy” when it comes to Search Engine Optimisation. This is because each and every report is broken down and explained properly and thoroughly so you know exactly what the report is saying and how it affects you. It also explains what you can do about it from there such as what you need to change in your website and how you do it.

These valuable Search Engine Optimisation Company reports provide a wealth of information on your website or webpage such as:



Detailed information on the keywords your website is aiming for including how often they are searched for.



Insider information on your competitors, what they are doing and how you can do the same if not more.



If you need help with keywords, this report will show you which keywords you should be aiming for to help you maximise traffic and obtain your own website niche.



See what the search engines see so you can identify crawl errors, duplicate information and more that could be harming your SEO.



Identify website problems such as poor navigation, excessive links without nofollow and general link structure.



General website health checks to identify broken external and internal links.



An accurate log of website indexing, crawl stats and page stats.



Identify loading errors in order to eliminate 404 page errors and more.



Detailed analysis of the website content and tips for improving the SEO within your content.



TANG

searchengineoptimisation-seo asked:


Search Engine Optimisation (SEO) is an important factor in web marketing. What makes a website edge over the others in the same category so that it excels in SEO web marketing? There are many secret weapons, such as keywords, press release, social media networking, or tools that notify algorithms, changes, backlinks, etc of a website. Let us check each of these parameters that sum up to form the secret weapon of SEO web marketing. 

Useful Tools

There are tools which notify the webmaster as to what new SEO-related technologies have come up in the market. It provides what changes have taken place in the content, and what’s going on in the website. Search engine algorithm data, instant site map generation, and collating different data to create a systematic database, are also some of the features of the SEO tools. 

Often, links are generated, banklinks are created, and keywords are added and edited. These changes are reflected in the specialized tool. You would also get an insight data, such as estimated average CPC, Google Search Volume, Estimated cost per day, and estimated clicks per day. No wonder you have a formidable weapon with you to deal with the tough competition in SEO. 

Video Optimisation

Although quite new in the world of optimisation, video optimisation has already created a flutter as one of the secret weapons that comes in handy when users want to view a particular popular video instantly and for free. This concept is especially helpful in industrial or machineries industry where videos are needed to mainly demonstrate the processes, functions of a system, or hands-on working of a tool. 

Videos that are optimised for search engines help the website get a good ranking. This form of viral marketing is a prestigious weapon for firms who want to make it big in the online world. 

Optimised Press Releases

Optimised press releases make or break an online business. If well-written, it can offer a commanding position to the website in the online world and also create strong brand awareness. If distributed correctly, a good press release with embedded videos can invite huge traffic to the website. It is a secret weapon that many web masters don’t really know. 

Social Media Networking

With rise in specialized networks, web marketing through SEO means has never been the same as before. Social media networking sites helps in visibility, authority, awareness, etc to increase ethically strong web marketing. And, any SEO expert would first point out this technique as one of the strong weapons for SEO. 

All in all, if you can adopt new technologies and ideas to shape it with the optimising effort, you have gained a secret weapon for web marketing success.



OLIPHANT

SEO Techniques asked:


Search Engine Optimization (SEO) is the process of designing and indexing a website for getting the highest possible rankings in all the major search engines for selected keywords or key phrases. All webmasters want to gain good rankings of the website in major search engines such as Google, yahoo and MSN.

A good optimized website can receive the expected visitors, if it is visible on the internet. The design of the website should be appealing and user friendly manner. For getting good ranking in search engines, there are some best SEO techniques giving here. There are some SEO services provided by many professionals but some websites’ owner cannot afford. So these tips may be helpful to you for getting high ranking and sound knowledge about optimization of your websites.

First step of optimization of the site is Meta tags. Meta tags describe the page information to the search engine spiders. It includes title tags, keywords, description, key phrases, and header tags. Title tags are made of main keywords and focus the main features of the site. Description is the summary of the webpage. H tags are describes as h1, h2 and h3 for main title, sub title and important part of the content. Alt tags are used for images of the page.

Content also plays a major role in the websites. There should be fresh and quality content of the page. Your content should be keywords rich but there should be no more keywords density in the webpage.

Link building is an additional process of optimizing the site with the help of getting back links to your site. The internal links will be helpful for your indexed pages in search engines. Reciprocal or two way link building are very effective for the site. Pick the right keywords for targeting which will be helpful for high ranking. Make sure targeted keywords should be in the title of the page.

Navigational links and JavaScript should be at the bottom or the right side of the page. The reason is that search engine read a website from left to right and top to bottom as an English character “E”. If you use the best SEO techniques, then your website will reach a higher level of excellence by crossing all the barriers. The website promoting is not more difficult task but a hard work is very much necessary. It even depends on the originality of the information posted by you and the resources considered by you.



LONG

Seo Traffic Spider asked:


In recent years the concept of SEO has gained a lot of importance. The terms White Hat SEO and Black Hat SEO have emerged universally as a marketing strategy to increase a website’s relevancy and ranking in the search engine results pages (SERPs). The SEO industry uses various techniques which can be ethical or unethical depending on the approach SEO professionals wish to adopt for optimizing pages.

White Hat SEO uses strategies which are considered ethically correct and legitimate by SEO’s as well as search engines while spidering a site. It would be best to use this tactic as a means of achieving top ranking in the search results and also boosting real time traffic to your website. These tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even though it may take some amount of time to reap the rewards of the White Hat SEO process, it will surely bring in promising results in terms of high rakings and also rank stability.

The whole idea behind White Hat SEO is to ensure that the content a search engine indexes and subsequently ranks is the same content a user will see. The content that you would find on the webpage would not be solely for the search engine but also keeping the visitor in mind.

White Hat SEO Tactics:

Internal Linking

A simple way to hinder a good website ranking on the search engine is by making it tough for the search engines to spider and index pages. Several websites may use scripts to provide fancy drop down navigation and so on but unfortunately these scripts will not be crawled and indexed by the search engine bots. They will go unnoticed by the search engine spiders since they are mainly text driven and are oblivious to images, scripts, frames, directories, etc.

Creating a site with scripts and fancy navigations may enhance the look of your website; however, it will prevent the spidering of your site. Therefore, it is essential to add text links at the bottom of your landing page linking to your most important internal pages including the sitemap.

Reciprocal Linking

Building reciprocal links is another White Hat SEO technique where you exchange links with other sites to get additional incoming links to your website. However, you must remember the following points when linking to other sites:

1. Link to sites that are relevant to yours

2. Consider linking to sites which have content that will appeal to and interest your visitors

3. Link to sites that have keywords you wish to target

Since this process is tedious and time consuming, avoid randomly linking to any site that you come across. This will not only lead to wastage of time and effort but also not bring in any results in terms of achieving a high search engine ranking.

Creating Content

This is an important part of the SEO process where compelling text has to be created that will attract more visitors to your site and add more value to your web pages. Creating a content rich website will not only boost visitor traffic to your site but will also lead to better recognition and indexing of your pages. Also, there would be many webmasters out there who would want to link to your site if they find it to be a good resource on their subject. Though content creation may take a lot of time, it will be worth the time and effort in the future.

Optimizing Your Website

This is another White Hat SEO technique which has gained a lot of popularity in recent times. Optimizing your site to improve its layout, structure, presentation, and content can help you gain better visibility and exposure.



CREWS