Internet Marketing Q & A

Andrew Karasev asked:


In the past if you were small business, there were no ways, but to place paid advertisement into local newspaper to attract some attention to your small retail store, restaurant, or repair shop. Internet opens unlimited and virtually free possibilities for you, however there are some conditions, or better to say, you have to know how internet search engines, such as google, yahoo, msn work and how to make them work for your business, attracting leads, potential customers, employees, vendors with better conditions, etc.

1. Article and Keywords. First of all article should be a bearer of your website strategic keywords, otherwise it will be gunshot to the blue. Try to incorporate some keywords into article, press release, news or blog header, then keep supporting your introduction with additional keywords combinations. Do not overuse keywords, however, your publication should be written in natural language, otherwise both editor and search engine declassify it

2. About Author section and links back. The theory of page ranking says that the web page should have minimal number of outgoing links in order to achieve higher ranking itself. At the same time it should receive maximum number of incoming outside links to be boosted. We believe that this logic is in essence abolished and nowadays google deploys multiple concurring parameters to determine the page rank. Plus, official page rank, that you can see on google toolbar is actually related to page aging process and is not directly related to real pagerank in search results. Just try to think about internet news. You often see news headlines relevant to your search queries on the top and obviously these news headlines are on not yet ranked pages of media portals. Back to the paragraph – feel free to place up to five links back to your web sites

3. Originality of the header. Yes, we believe that google tries to evaluate the header to be dense with relevant keyword and at the same time to be uniquely original and in essence represent good example of your creativity as journalist. We believe that it matches relevance and originality of header words combination. Please see alchemy keyword in the header and this might be one of the reasons for this article to be ranked relatively high



MCCLOUD

SEO Sapien asked:


Website owners who keep up to date with SEO competition are finding out that if you are not learning and evolving you’re falling behind. It’s becoming more and more difficult for websites to maintain high rankings on search engines and that’s even if your site is already a few years old. If you are starting a new website it’s even more difficult to make your mark on a SEO. Expectations for new sites should be set up with the goal for long term results.

The most important factor in determining your website’s success is to know what you are looking for from your site. Most owners believe that rankings dictate a website’s success and while rankings are important they do not determine the overall success of the site. Owners should pay attention to the traffic they receive because that is going to factor into your business success and put money in your pocket. That’s why you have the site, correct? To make more money! Most website owners want to be in the top five of Google and Yahoo searches, when at the end of the day those rankings to not affect their bottom line.

This will not change the fact that rankings will continue to be a highly sought after commodity. Website owners need to think outside the box if they want to move up on SEO rankings. Owners have been expanding their keywords in hopes of attracting more surfers to their site. What they should be doing is figuring out what keywords people are using and incorporate those words and phrases onto their site.

At the end of the day websites are all about content, but what constitutes good content? In one word: Creativity. Your website is an extension of you, just like your business is. Use your voice and be unique with the content you decide to put on your website. This includes videos and pictures as well. Look at the resources you have and incorporate all the good things around you into your website. Do not steal or copy from other websites, it is superficial and that comes across to the visitors on your site. Make your content genuine. Do what you do best and speak from the heart. Make sure you write content for your site and not based on search engines. It’s a disservice and will not help your business or rankings.

The best advice one can give a website owner is: Do not compete with other websites! Continue to expand and evolve your own website and don’t saturate your brain with other people’s ideas. There is no right or wrong, what works for one does not work for another. Start with what you need to have on your site and work up from there.

You can pay all the money in the world to a SEO company and be number one on all the search engines, but did you really start a website to spend money or to make money?



ROSS

Bruce Orr asked:


Broadcasting is the term most often used to describe the act of disseminating the news, but for some companies, narrowcasting the news may be a good business strategy.

People’s news gathering habits have changed drastically over the past few years. Businesses that use digital signage can benefit from adding a news feed to their signs. Not only will narrowcasting the news get more people’s attention, it fits right in with the way many coveted demographics (affluent, educated and under 40) get their news - on the fly and in small chunks.

Trends in News Gathering

It used to be that people got their news from their daily paper or their nightly national news broadcast. With the rise of the Internet, news seekers have shifted to online sources in huge numbers. According to an August, 2008 report by the Pew Center for the People & the Press, the changes have been dramatic:

• In 1998, 13% of the public went online for news three days a week. In 2008, that number had increased to 37%.

• In 1998 only 6% of respondents went online for news on a daily basis. In 2008, that number had increased to 25%.

• In 2008, 80% of people reported that they absorb news in some way every day. But traditional news sources (newspaper, TV networks and radio) saw their share of the news gathering audience shrink from 90% in 1994 to 73% in 1998.

What does all of this mean to companies with narrowcasting networks in their restaurants, bank branches, transit platforms and waiting rooms? People want to be informed. They want the latest news. And they are comfortable getting it from a wide range of sources, even those that might have been frowned upon as less than trustworthy a decade ago.

Including news in your narrowcasting network adds value. Instead of feeling they are being advertised to, people will appreciate the information being provided and gain a positive impression of your business.

And how does your business stand to gain? Again, we can extrapolate from the Pew Center study. The study divided groups into segments, including Integrators and Net-Newsers. The Integrators gather news from traditional and online sources. Net-Newsers rely much more heavily on online sources for their news.

It is what these segments have in common that is of most interest to creators of narrowcasting programming. They are both well-educated and affluent. Net-newsers are younger, but both groups combined represent a highly desired demographic in the eyes of advertisers.

How Narrowcasting the News Might Work in Your Business

News narrowcasting is not suited to every business. Busy grocery or department store shoppers will not stop to read news items on a digital sign. But for businesses where customers need to wait, narrowcasting the news makes sense: in a restaurant lounge where people wait for a table; in a medical office; in a bank branch; on a commuter train or subway platform.

The news feed can be incorporated as a small segment of the screen, leaving ample opportunity for your narrowcasting network to display video and images that promote your business. A balanced approach to informing and marketing will resonate strongly with your audience, and have a positive influence on your business.



SMALLS

marco4tube asked:

Demo showing the power of multitasking in a pocket pc powered by a cooked windows mobile 6.1 ROM.

NEWSOME

pocketpcsoft asked:

Another unboxing video from pocketpsoft.net. This time the new data messenger from HP. A 3G smartphone with large touch screen display, full slide-out alphanumeric keyboard and GPS, 3.1MP auto focus camera with 5X digital zoom and flash LED. Convenient Micro-SD card slot for storage up to 8GB

TRAN

Seo Traffic Spider asked:


Today, the new age marketing calls for the online and social mediums to promote and advertise your brand. Its time companies position themselves and re-affirm their stand among the competition by opting for cost-effective solutions that guarantee profits and returns. And, one such sure-shot door to making profits is ‘Search Engine Optimization’ that fetches remarkable results in various stages of your business growth. SEO services are cost-effective services that ensure increased visibility and ranking leading to increased productivity, better quality and better services. In the long run all these factors contribute to resurrecting a strong and a stand-out position for your company in the corporate sector.  

SEO provides a platform to companies, entrepreneurs to advertise and promote their services across the globally widespread media of internet. Building your website using SEO strategies would help you drive a large traffic towards your site and boost your ranking in the search engines like Google, Yahoo, Ask. This tends to increase your visibility and spread awareness about your website, blog, thus, leading to your immense publicity, which otherwise wouldn’t have been feasible without hiring paid advertising companies. Thus, SEO is an extremely profitable online marketing strategy that targets a large number of online consumers. This is a dependable tool for people looking for promotion and profitable results, nevertheless, the financial crises in the economy world wide.  

SEO guarantees your wide-spread exposure to the largest percentage in consumers, ‘the online consumers’. With SEO you can ensure better quality hits wherein more consumers with real interest in your services and products visit your website, who would have otherwise been unaware of your company without SEO. Search engine optimization helps you know your audience better and help you strategize ways to retain your regular online audience and appeal a wider belt of consumers by channelizing appropriate advertising strategies targeted at them. Thus, SEO helps you to make the most value for your money spent on your online advertising strategies. Through SEO, one can expect long-term sustainability and growth in their business scales.  In these tough times when offline marketing strategies demand huge amount of money for promoting and advertising products, one can comfortably cash on SEO for ensuring cost-effective means of online promotional strategies for products and services.  

If one were to give pointers on how SEO helps you grow your business and reach out to maximum consumers, below are some comprehensive points:

Increase visibility: SEO helps your website to acquire top positions in the search engine pages. It optimizes the usage of key words in the content so that it appears maximum number of times on the search engines. This will increase your visibility and derive more traffic towards your site.

Brand awareness: If your website continues to grab top positions or appears in the first few pages of the search engines, chances are quite likely that your website is opened by maximum online viewers. This happens with the maximum usage of key words. You may also use your brand name as your predominant key word, as applied by iconic companies like LG, Samsung et al. This will for sure increase the awareness of your brand / products / services you endorse or sell. So in order to create maximum brand awareness, either optimize your brand name or any other generic terms used by online consumers to drive heavy traffic to your site and increase your brand awareness.

Your Advertising: Your online positioning plays an integral role in your online marketing strategies. If you visibility is within the first few pages of the search engines you are likely to get clicked by a large belt in global audience.  The more you are clicked, the more you appear within the first few links of the search engines. Not only clicks ensure your product’s promotion, but, you are also promoted by your company’s discussions on the social media like facebook, twitter etc.

It’s time all business enterprises, both small and big hire an SEO professional to considerably improve their visibility, ranking, advertising, and thus, their productivity. SEO today is the perfect solution for business enterprises looking forward to create hype about their brand / services in the online arena. Undoubtedly, today, SEO is one of the most dependable solutions for corporate sectors to beat the global recession.



RICCI

alem99999 asked:

tinyurl.com Clear video go to the site.. PPC Web Spy : Free Keyword Spy Tool - You Know what keyword they biding in just second. simply just install PPC Web Spy Tool in FireFox Broswer and search in Google - Click on Green Button - Boom You will see which profitable keyword they bidding and which one make them meney.. tinyurl.com IT FREE - Why Waiting For?? go get it tinyurl.com

HARDISON

Michael Murray, Vp Of Fathom Seo asked:


If you’re serious about SEO, you need to know how to analyze the information you uncover.

A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.

Unfortunately, that’s all some companies do - pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones - Top 300 and page caching.

Top 300 What’s the Top 300? It doesn’t sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on the right track.

Too many SEO managers make the mistake of tracking the Top 30 results and miss out on the wonderful fact that they’re already No. 31. Don’t be poorly informed.

Page Caching Google is the best for this because of how fast it continues to reindex pages. Create your own Google Cache Calendar - a Word or Excel document will do. List your strategic pages - say about 10 for starters. Apply the Top 300 rule, check your rankings and record the cache dates. Over time, those dates form patterns that can help you determine when Google will return next - enabling you to time your next set of SEO updates.

If you’re not in the Top 300, you can still get some perspective from the page cache analysis if you’re still planning to optimize a given page. It’s easy to find the page - if it’s in Google’s index. Just enter the URL as your search phrase or find some unique text from the page and search for that string of words with quotes on each end. Either will result in a top SEO ranking and you can grab the cache date.

The bottom line is that you need to track you’re progress before making changes to the strategic SEO pages



BEATTY

GoingHawgWyld asked:

Ken taking off in an Infinity PPC with passenger in cross wind

POWELL

IC asked:


This is it folks! The web is about to die, at least this is what AT&T is saying in regards to the huge bandwidth consumption after high-speed connections were marketed and the capacity of their equipment or Internet backbone. According to the company’s statements without a drastic hardware upgrade the Internet we know and love would run out of bandwidth by the year 2010, while this may sound a bit far ahead of the go-ahead to remind you that 2010 is just around the corner!

It is human nature to point fingers or blame someone else when there is a big problem which is hard to solve, this is exactly what AT&T is now doing, they blame broadband for the entire problem, according to the company everyone was basically used to access the Internet through the narrow passage of a dial-up line, later on the high-speed communications revolution began (which by the way, was highly marketed by themselves) — with sites like Youtube and others which are constantly stream of their content in high definition are putting a lot of strain into servers and company routers.

According to AT&T, if everything remains constant AT&T’s Internet will crash by the year 2010, this is a very bold statement released by a company who heavily markets their high-speed products to consumers who now have to pay for all of the hardware upgrades which will need to be done. The estimated cost of the necessary upgrade comes close to $19 billion, why such a high amount of cash you may ask? — according to the company there was a monstrous increase in data transfers when broadband hit the market and taking in consideration growth projections the amount of data which will be exchanged by the year 2015 will grow to nearly 50 times as much as we experience today.

The Marketing Angle (correlation to Internet marketing):

AT&T knows what they’re doing, by the time they market it their broadband products they knew there was going to be a dramatic increase in the demand for such services, and they are now facing a huge overhead when it comes to replacing an upgrading all of their equipment. See the amount of money that will be spent in hardware upgrades is considerably large the company now needs a way to justify itself in front of consumers who will have to pay a premium on their bandwidth package.

Will the Internet crash? Absolutely not, AT&T doesn’t host the Internet per se, but they do provide services to a lot of American consumers who use their servers and fiber optic lines in order to get online, throwing this bomb on to consumers will only prepare them to pay an even higher premium for web services which is a great marketing strategy for the company.

With so many companies offering Internet services to American consumers this new announcement is a great PR strategy for AT&T which will now be under the spotlight after such dramatic way to spin expenses on a hardware upgrade they knew was imminent. Do you think you can use a similar marketing strategy to put your website on the map? — your ability to do so will determine how successful your internet ventures will be.



LINTON