Internet Marketing Q & A

Himanshu Singh asked:


er Click (PPC) Programs 

 Search engine positioning and placement is critical for increasing your website traffic. Just a few good positions can drive traffic in thousands to your website, day after day. While search engine optimization is an essential long-term strategy to boost ‘organic’ search engine rankings, it takes time and there are no guarantees. That’s why paid search advertising is a necessary supplement to organic search engine optimization. With pay-per-click advertising, you can get any amount of traffic and first page search engine exposure if you are prepared to pay for it.

Pay-per-Click (PPC) Advertising is a feature that is now being offered by the major search engines. Through a competitive bidding process, you can buy a favorable position on the search engine results for specific keyword search phrases that you choose. You pay for results only on a “per click” basis, hence the name Pay per Click Advertising. The twin advantages of PPC advertising are immediate visibility and strategic placement. When you opt for PPC advertising the listing process can be done within just a couple of days. Which means that you can feature ‘right up there’ almost immediately. Of equal importance is the fact that you can determine your ad placement within the search results, depending on your budget. This method of advertising is highly valued by advertisers, because it gives them complete control over their ad spends and also due to the fact that they can monitor the effectiveness of their campaigns and take rapid corrective action. This results in minimal wastage of vital ad budget allocations. Right now, Pay-per-Click is the fastest, cheapest, easiest and most effective method of advertising on the Internet. While almost all major search engines offer Pay Per Click (PPC) advertising opportunities, Google AdWords and Yahoo! Overture represent the two best Pay Per Click (PPC) online advertising programs on the Internet today.

The most popular PPC provider on the internet today is Google. It is commonly known as Google Cost-per-Click Program. There is no monthly minimum spending requirement and bids start at $.05. Himshilp professionals have the unique qualification of having worked with Google Adwords right from its inception. This has provided us with deep insights on how the system works and how to work around its limitations. Our vast experience helps us in structuring your ads intelligently and in getting maximum mileage for every dollar you spend.

Yahoo-Overture is the other major PPC provider. We know what works and how to generate low-cost traffic to make your PPC adds attract clients starting the very first day. We setup your online PPC advertising program, making it easy and trouble free to attract new clients. Our experience and expertise will ensure a highly cost effective PPC program optimized to meet your marketing goals. Across a wide spectrum of clients, we have over the years, developed highly effective PPC campaigns resulting in maximum Click Through Rate (CTR). Our PPC Experts constantly monitor your PPC bids for the different keywords, the click through rate for those keywords, the ROI (Return On Investments) and other minute details. We observe conversion rates over time and edit campaigns resulting in maximization of ROI  (Return On Investments).

We periodically provide you with comprehensive reports regarding the amount of clicks per keyword, individual and average click through rate, the individual and average cost per click and other reports. Monthly management services are also available to ensure you get optimum results month after month.



GRIMM

Madhvi mittal asked:


Do you have an Internet marketing strategy for your online business? You should. Internet marketing and Internet advertising, when done properly, can drive traffic to your website and practically double your sales overnight. In fact, advertising your site may be the only way for you to compete with larger, more established competitors.

While there are many different forms of Internet marketing strategy that you can employ, one of the easiest and most reliable forms is results tracking. When you track the results of your Internet advertising campaigns, you can quickly learn what works and what doesn’t work. .For obvious reasons, this method is much better than a random hit and misses advertising method, which can turn out to be quite costly, not to mention ineffective.

Of course, this form of Internet marketing strategy isn’t anything new. Direct marketers have been using results tracking for years, for more details visit to www.outsource-beginners.com and it can easily be adapted for the Internet. The key is to come up with a way to measure the results of Internet advertising accurately. If you’re tracking is not accurate, there is little to no point in doing it.

To make sure their tracking results are accurate, many direct marketers use a trick known as split testing. Split testing uses a specific key or tracking device to associate a sale with the advertisement that produced the sale.

For example, in a print ad, the key or tracking device that may be used could be a specific phone number or extension. When a customer utilizes the number or extension, the marketer knows exactly which ad drove the customer to seek out the advertised product or service. If the same ad produced repeated sales, for more details visit to www.sell-using-the-web.com the marketer knows that the advertising is effective and worth doing again. On the other hand, if the ad didn’t even produce enough sales to pay for the advertising, then the marketer knows not to try that again.

The same split testing method used by direct marketers can easily be adapted and incorporated into your Internet marketing strategy, allowing you to determine exactly how effective or ineffective your Internet advertising is.

To track the success and failure of Internet advertising, most Internet marketers typically use some sort of tracking software to associate the key with sales. A simple way to do this is to develop two web pages that feature two different ads. You can then track the sales results of each ad to see which worked best, and if necessary, adjust your Internet marketing strategy accordingly.

For example, let’s say that on one of the pages, you received a total of 2,000 page views and 20 sales. This means that you have a success rate of one percent. Not bad. This is the average for both direct mail advertising and Internet advertising. Now that you have this information, you have statistics you can rely on. You can test other pages to see if they perform better or worse. You can also adapt the original pages to see if your changes have any effect on the sales outcome. For example, try adjusting headlines, graphics, text, and anything else you can think of. Then, compare the results of these changes to the original results.

After you have tested different variations of your Internet advertising, you can quickly determine exactly what works and what doesn’t. Your Internet market strategy and any future advertising that you do can then be adjusted accordingly. If you succeed, you may be able to double your sales without throwing away good money over and over again on advertising.



HALEY

see m asked:


What should I do to work as internet marketing or any thing eals on line from egypt at agreat campany like yahoo or google

VALLE

Ben Pei asked:


PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work…

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.



LORD

Carla H asked:


What kind of keywords and ad copy in PPC can you use to market to manufacturers of electronics, furniture, baby products, furniture and home improvement products? This would be for large manufacturers, not SOHOs. Who is the decision maker at the manufacturer for selling products? Who decides who and how to sell overstocked inventory?

GARRETT

Debabrata Dhar asked:


It could be the goldmine of well-deserved Internet marketing success for the rocking Internet entrepreneurs just like you!

Internet marketing resources is a categorical exhibition of highly targeted top quality Internet marketing tools, software, services and strategies in one place. All of them are selected on the basis of their uniqueness, performance, value, and the popularity among their satisfied users.

I am pleased to announce this new section Internet Marketing Resources has been incorporated as a free resource to Net Profit Magic website specifically for new as well as experienced Internet entrepreneurs just like you to help you succeed in your own business online. It is equally useful and valuable for the e-marketing consultants, strategist, business professionals, academics and students of online marketing and market research.

When we started our business, we identified that the hardest part of getting online success is to find out proper information and right Internet marketing tools, software and services. That’s why, from the very beginning, we are continuously conducting extensive market research, by spending hundreds of man-hours to enrich our resources for the development, promotion, and expansion of our business.

We are very much excited to announce that we have published the same resources in this Internet Marketing Resources section. The resources have been functionally divided into 18 categories and more than 90 subcategories. We are committed to add more tools, software, services and latest winning strategies continuously to enhance its effectiveness and cover the entire Internet marketing aspects. We believe that this could be the one-stop-spot for thousands of Internet entrepreneurs, marketers, professionals and students like you to save your valuable time and readily avail the best possible solutions to your specific Internet marketing requirements.



ROCK

Shruti Gupta asked:


If you are starting an internet business, then chances are that you will come across the concept of Pay per Click (PPC) Advertising. Basically, it is one of the methods of promoting your business through the concept of online advertising. Anybody and everybody who uses the internet for conducting business right from small businesses to multi-million conglomerates use this advertising technique to attract targeted traffic to their site.

Here are a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur.

Appropriate Keywords for PPC Advertising

It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising.

Budgetary Limitations for PPC Campaign

You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high.

Wording Your PPC Advertisement

You must word your advertisement in a way such that it manages to attract only that reader who might be interest in your product and services. You are actually paying on a per click basis and hence you must only get those web visitors who will buy and utilize your services. The best way to go about configuring the perfect wording is rotating the various ads that you have created. Hence, you can identify as to which PPC advertising works best for you.

A Perfect Landing Page

Once the visitor clicks on the ad, he or she will be taken to the landing page. Hence, it is of utmost importance that your landing page has completely relevant content to the ad that your have placed. An important associated tip in this regard, given by PPC experts is that longer copy has always worked better than short copy when it comes to the pay and click advertising format. However, you must take care that the length of the copy must only be long enough to satisfy all the queries of the customer and not contain information that is of no use to the potential customer.

Testing the Ad

This tip would entail the creation of numerous ads under the aegis of a single ad group. If you approach any PPC consultants, they would ask you to run a collection of ads maybe two or three in number, for a specific period of time. You can then track these ads and mark their performance.



SHARP

Richard McBuffet asked:


Internet marketers and webmasters were happy to spend more advertising money on ppc ads than any other forms of online advertising…

It’s because ppc advertising if done right, would really provide higher return on investment or ROI.

In fact, Google is earning almost $1 Billion per quarter from their pay per click ads. Ppc advertising is almost the best if not the best advertising platform in online advertising today.

But marketers were starting to worry with the ever increasing cost of pay per click ads. Some advertising keywords will cost as much as $10 per click and some very competitive keywords will cost as much as $30 per click.

Actually, if you are a novice marketer you are likely to lose money on ppc advertising. I think over 50% of ppc advertisers lose money but keep on running their ads until they finally quit… then come back again to try.

If you can manage to earn at least 50% profit margin from your ppc ads, then that’s very good, considering that most ppc advertisers only earn at most 30% profit margin.

Let say, if you spend $1,000 on ppc ads and you generate $2,000 in sales then that’s very good 50% profit margin. If you spend $1,000 but generate only $1,300 in sales, then that’s a typical 30% profit margin and you are still lucky.

Actually, the only ppc advertisers who could stand the ever increasing cost of ppc ads are those big companies. They can spend more ppc money and still happy to break even or get only 10% profit margin.

Small marketers and webmasters are now aggressively looking for good alternative advertising platforms such as media traffic buying, social media ads, blog ads, seo and others.

But still, ppc advertising is the fastest and more effective way to promote your products, services or websites. It will still remain the most used advertising platform today and for years to come.

The real question is, is there any real hope to get real free ppc traffic ads despite its ever increasing rising cost?

There is… but not so long.

There are many little search engines right now that give free trial ppc ads but for just a small amount. They were just time wasters, so I’m just going to share to you something that can give you significant free ppc ads.

That website I’m going to share to you right now is HopHunt.com.

I’m sure it doesn’t ring a bell to you but it gives real $100,000 free ppc ads to searchers and webmasters. You can now test promote your products, services, or websites for free.

The website above doesn’t have much traffic yet. But take this, when Google started on the Internet it didn’t have much traffic also but now is the second most trafficked site on the entire Internet.

Think about it… one, two, or three years from now. It is no doubt it will also get more traffic. With the ever rising cost of ppc ads today, it’s worth your time to try while it’s free.



KAISER