Internet Marketing Q & A

trooper asked:


Does anyone ever try http://www.onlinemarketing2you.com, to study marketing and making passive income from home based business using internet marketing knowledge?

CONN

lazerbud asked:


Assume I have 50,000 keywords in a campaign. With 5000 head keywords and the remaining the “Long tail”.

Should I adjust bids at the keyword level?

Or should I adjust bids at the ad group level?

Which strategy would lead to better ROI?

WHEELER

Evie W asked:


I need to find more ways to get free traffic for the internet network marketing system business at http://www.genji.ws/ (the spiderweb system) and my home based business. If anyone knows how to get some free traffic, webhosting or leads please reply =)

ENGLISH

John Ugoshowa asked:


So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.

Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace.

The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.



DOTY

Dana asked:


I’m looking for some blogs about internet marketing - primarily SEO and email marketing. I’ve come across some, but none that seem to be very informative or educational.

Thanks for your time!

SCHULZ

Kavita S asked:


I have a small business and a website now i want to market it through Internet. I have read little about SEO and PPC. I spoke to a few companies but they are charging beyond my capacity. Also i am not sure of their service. Can anyone suggest some good SEO consultant or affordable internet marketing company in India ( preferaly kolkata) ?

WEAVER

Michael W asked:


I’m trying to make a “top ten” sort of list of the questions small business owners would ask about doing some internet marketing and/or getting a website. Can you help? :o)

ADAIR

shyone asked:


I have an XV6700 with WM5. By default it has the start button at the top so I can get to my programs, but at the bottom of my screen there’s another tab with a shortcut to my calendar and contacts. I have downloaded shortcut software to change it but there are no settings to change these two programs to something else. I don’t use the calendar or even the contacts. Can these programs be changed to IE or Media Player for example.
I want to change the programs on my command bar at the bottom of the screen. Right now I have a PPC6700 with WM5. The two programs on the Today screen I can get to from this bar are Calendar and Contacts. Can these programs be changed with another app? Or can this bar be hidden?

BLAKE

jasspreet asked:


Like many internet marketers, I read many predictions at the beginning of the year regarding what to expect for 2008 and what may be the hot trends in the internet marketing industry.

You have probably noticed, as I have, that the internet appears to be changing. Let’s look at these changes and how they point to 3 trends that may offer excellent opportunities for online marketers in the months ahead.

First of all, the internet market is still relatively new. Recent statistics show that only 18% of the world’s population has internet access. However, this is rapidly growing, especially in Asia.

As with all new markets, especially those that involve technology, the first ones to enter are the innovators and early adopters: so-called “internet geeks” and the entrepreneurs.

Then the market gradually enters the mainstream, where the vast majority of the population, and opportunities, exist. There is evidence to suggest that this is going on right now on the internet.

Many regular presenters at internet marketing seminars have commented on how the attendance at these events started to change in 2007. The usual group of “geeks” and “gurus” began to be replaced by people totally new to the concept of internet marketing.

So new that Michael Fortin, one of the top copywriters on the web, remarked that after speaking on stage he was very surprised to be asked questions such as, “How do you create a text file?”, or, “What is an auto responder?” More and more people are starting an online business for the first time, for more details visit to www.tube-pros-espects.com people who have limited internet marketing skills.

The veterans of the industry, the top marketers, have either moved on, retired, or are well aware of the trend towards the “newbie” market and are actively pursuing it.

Here’s the interesting part: the way these “gurus” are approaching the “newbie” market is increasing offline. Yes, you read that right. Offline advertising is now becoming very effective for marketing online opportunities. As a matter of fact, the initial results from an offline marketing campaign being conducted by the markers of the system I use for my network marketing opportunity has shown impressive results.

In addition to this offline trend, as mentioned above, people in Asia are beginning to come online in huge numbers. This is going to be a vast and lucrative market.

In summary, here are the 3 hot internet marketing trends to look for in 2008 and beyond:

1. the market in Asia.

2. The opportunities in offline marketing.

3. The many new people looking to start an online business.

Many internet marketers have already begun to serve these markets and are seeing surprising results.

Personally, I see the “newbie” market as having tremendous potential. Even if you have only been marketing online for one year, for more details visit to www.sell-using-the-web.com you probably have already gained a tremendous amount of knowledge that would be very useful to share with others.

The key here is to serve the market niche by offering solutions.

Internet marketers that choose to offer internet marketing strategies and solutions to these markets may be rewarded generously.



JOYNER

ConfusedbyIRS asked:


Does anyone know the correct IRS business activity code to use for a small business that makes money by marketing online (all pay per click search) for internet retailers and gets paid a commission for each referral that leads to a sale? (no inventory - just advertising and commissions based on sales referrals. All done online.)
Thanks!

SHARP