Internet Marketing Q & A

searchenginebook asked:


I want to try to market my website by myself and I need to find a search engine book to help me. I know if I had some basic direction, I would be able to do this. If someone could suggest a search engine book for me, that would be great.

BECK

Daniel St-jean asked:


It’s very possible – more like probable according to the latest statistics – that as an Internet Marketer you’re you having PROBLEMS…

-Grabbing and keeping surfers’ attention…

-Driving lots of targeted traffic to your Web site…

-Generating scores of quality leads and prospects…

-Building a huge, responsive mailing list…

-Making enough sales to cover your expenses (even though your goal is to make lots of money to do the things in life that you and your loved ones really want to do).

 

If you’re experiencing ANY of the disheartening problems mentioned above, a big reason for your lack of success could be that you’re making a marketing mistake of Xorkian proportions.

 

Many of you (especially baby boomers) will remember “Mork & Mindy”, the popular and funny sitcom of the late 70’s. Mork (Robin Williams) was an alien from Planet Ork sent to Earth to study human beings. He looked just like an earthling (though he did not behave like one) and lived in Boulder, Colorado, with beautiful Mindy (Pam Dawber).

 

I want you to imagine for a minute that Xork (Mork’s brother) and his girlfriend Xindy arrived on earth a couple of days ago. Now they’ve decided it’s time to learn to drive a car – the one parked in your driveway.

 

Having seen TV commercials about “filling up”, the first thing Xork does is to grab the garden hose and fill your near-empty gas tank with water.

 

What do you think will happen next? How quickly do you think Xork will learn to drive? How far will he go? You can pretty much figure out that the whole project will be a disaster.

 

Yet, the car is in great working order (except for the content of the tank), the keys are in the ignition (tsk tsk tsk…), the roads are fine, the weather is great, the instruction manual in the glove compartment is very informative and user-friendly, Xork and Xindy are patient students and they really want to learn. And yet, disaster looms. Why is that?

 

Because the ‘essential’ ingredient for the success of this endeavor is a tank full of gas. And in the scenario I just described, there’s no gas – just water. No matter how good the car, the road, the weather, the manual, the student or the intention, without gas Xork & Xindy ain’t gonna go nowhere.

 

Does that sound like some of your Internet marketing endeavors?

 

Here’s why that’s the case: no matter how many people are on the Internet, if you don’t have the ‘essential’ ingredient, you won’t have a whole lot of traffic. And without the ‘essential’ ingredient, the little traffic you’ll get will be made up of poor quality leads, they won’t sign up for your newsletter, they won’t join your business opportunity, they won’t buy your products or retain your services. And you might go broke as a result.

 

Now, let’s juxtapose your situation with the Orkans’ to bring the point home. No matter how good the car (your computer), the road (the Internet), the weather (the Marketplace), the instruction manual (all the Internet marketing strategies and techniques available), the student (the Internet surfer) or the intention (looking for a product or a service), without the ‘essential’ ingredient, your marketing – no matter what method you use – will be a flop. Without “gas”, you’re SOL – just like Xork & Xindy!

 

Well, if the ‘essential’ ingredient for Xork is gas, what’s the ‘essential’ ingredient that will make your Internet marketing take off like a Ferrari on steroids? It’s simply this: knowing precisely what makes people tick. If you don’t know that, you’re up a creek without a paddle.

 

Some of you might be slightly disappointed that the ‘essential’ ingredient is something so “ordinary”, so… common sense. It IS that, but as you are well aware, common sense is not common practice. What is baffling is that no sane person would think of starting a road trip with a thank full of water, and yet, those same “sane” marketers will start an Internet campaign with messages full of the wrong stuff, stuff no one really cares about – like features for example.

 

Look, do you want to succeed with your Internet marketing campaigns so you can make tons of sales so you can make lots of money so you can have some time freedom to enjoy your life? Do you?

 

Good answer! The sure-fire way to do the aforementioned is to be “in-the-know”.

 

What does “in-the-know” mean? It means knowing precisely what motivates people to act – to click, to subscribe, to sign-up, to join, to buy – to do anything, really. It’s knowing WHAT to say (or write) and WHEN to say it, and it’s knowing what NOT to say (not that you want to hide things, but for example, telling people all the details of HOW you would complete their tax return – aka the features – before you tell them WHY it’s important that it gets done properly – aka the benefits – will be a big waste of everybody’s time).

 

Now, as an Internet marketer, your chances of success at selling – as in trading goods or services for money, but also as in convincing, persuading, influencing – will improve significantly, perhaps even dramatically, if you are selling what the surfer is wanting to, ready to, and agreeable to buy! And to do that well and consistently, you MUST be in-the-know.

 

Here, for example, are three irrefutable and undeniable facts of life you become acutely aware of when you’re “in-the-know”:

 

-The most listened-to radio station on Earth is WIII-FM: What Is In It For Me?

 

-People buy on emotions… and then justify with facts.

 

-Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.

 

A successful Internet marketer is one who uses that knowledge – and the many other facts of life one learns when “in-the-know” – to design every element of his marketing campaign, keeping in mind at all times that the best possible selling-buying scenario is the one where, at the end of the deal, EVERYBODY WINS!

 

So, if Internet marketing success is key for you and your family living the Richer Life you all desire and deserve, do your research and your due diligence and find out all you can so that you are “in-the-know” about what will grab the surfers’ attention, what will make them get off their (key)board long enough to read your material, internalize your message, and follow your command – click, buy, join, subscribe – now!

 

The information is out there. Find it, and be “in-the-know”: it’s a matter of (Richer) life or (Internet) death!

 

Daniel G. St-Jean, BB, IMA, AMA

(BizzBooster, Internet Marketing Advisor, Article Marketing Alchemist)



COCHRAN

Carrie Bliss asked:


Internet marketing campaigns are meant to serve as advertisements for products and services which are marketed online. When a product is marketed through the internet it leads to lesser cost of information distribution to the people and it also has a broader coverage of customers. It is comparatively inexpensive as well and can be statistically evaluated also. For all this there needs to be an effective internet marketing campaign.

There are a few things that have to be kept in mind when an internet marketer plans internet marketing campaigns for a product or service. First and foremost the target customers have to be determined (whether they are male or female, whether they are working and if they are working, the nature of the job and their purchasing power). It is also important to determine the education level of the potential customers and how and when they might use the particular product. These can be determined by some simple surveys. The information gathered through this would help the internet marketer to plan the internet marketing campaign according to the nature of the target groups.

For the effective internet marketing campaigns the product ought to be visible to the others. These could be done through the pay per click programs and the search engine placements which determine how the product is ranked in all the search engines. The product can also be marketed effectively through all the newsletters and the advertisements that are placed in the web sites. The budget that is available also determines the size and coverage of internet marketing campaigns. The internet marketing campaign is determined after deciding upon the target groups, and placing of advertisements where it will have maximum exposure in the websites. Bartering and swaps also could be done with the other sites where information about your product is displayed in other sites and information about that site is displayed in yours.

In the content of the advertisement that has to be placed the focus is to be on the main feature of the product. The ads should be highlighted with words that can be identified and related to by the customers, like the emotional words such as joy, happiness, fun etc. The words that have to be used should be you and yours rather than the words like me and mine.

The effectiveness of the internet marketing campaigns can be measured through the website statistics and the PPC statistics. These statistics help you to calculate how many people have viewed your advertisement. Based on these data the advertisement can be replaced if it is not effective or it can be enhanced more by changing the content of the advertisement. The constant monitoring of these advertisements with the help of the statistical data leads to the success of the internet marketing campaigns.

Internet marketing campaigns are an effective an inexpensive way to popularize products and services on the internet. Internet marketers must determine their target customers and determine the extent and depth of their internet marketing campaigns if they hope to increase sales and profit. They should make use of Search Engine Optimization techniques in order to make their advertisements appear on the first page of search engine results.



VOSS

Joseph Z asked:


I am looking for a comapany that focuses on marketing on the internet. I do not need any other more traditional forms of marketing.

ADAMS

moto_x.rider asked:


I have a PPC 6700 and saw the Cingular 8525. Thank you Sexylonghairedgirl for answering my original question. If you’re still lurking about, is there a better product on the horizon coming from Sprint?

ROSALES

Himanshu Singh asked:


ng>PPC and SEO

Pay Per click (PPC) and Search Engine Optimization (SEO) are two of the main techniques to generate visits on your website.

Pay Per click (PPC) is the approach where you bid for the position in search results which are sponsored.

·          Higher the bid, higher the position

·          Higher the competition, higher the bid In principal, it is very straight forward. You pay for the position you wish to be and you have a greater control in terms of spending etc.

Organic SEO: Here you try to optimize your web pages around a set of keywords which you feel are suitable to your category. Once search engine crawlers indexes your website and all the pages then your ranking / listing starts appearing in the organic search results for the keywords you have targeted.

So which one of the two is better?

Organic SEO

·          ROI (Return On Investments) from organic SEO is substantially better than Pay Per click (PPC).

·          Organic SEO pays good in long run.

·          The top positions of search engine results are not for sale. You can get there through organic SEO only.

·          The CTR of organic listings are higher usually.

·          The conversion of organic listing is also higher (lead / sales).

·          Organic SEO does not require regular maintenance once SEO is done perfectly and is refined for few iterations.

·          There is no recurring cost associated with SEO.

·          There is nothing like “click fraud” as you are not paying per click in organic SEO.

 

Pay Per click (PPC)

·         Pay Per click (PPC)gives you instant traffic.

·         Pay Per click (PPC) gives you targeted traffic as you can define a set of keywords for which you need traffic.

·          Results can be measured in Pay Per click (PPC) programs.

·          Marketing strategies can be formulated based on PPC as a tangible forecast of clicks is available over a period of time.

·          PPC requires professional management once you attain a certain level of spend as maintaining.

·          ROI (Return On Investments) is very important. An inefficiently managed PPC program can make you loose hundreds of dollars in one night !!

·          PPC usually is second most cost effective form of web marketing (After organic SEO).

·          PPC campaigns requires recurring / ongoing management.

·          There are chances of loosing money due to click fraud but most of the major search engines have placed mechanisms to check this. Final Take: For any website an optimum balance and mix of PPC campaigns and organic SEO is must as they can generate quality traffic if managed properly. PPC gives instant traffic and can be a good source to generate traffic in long run too.



BOSWELL

nilesh747 asked:


I need to know any good institute which offers courses in Search Engine Optimisation and Internet Marketing.

LARKIN

Sanjeev Pandey asked:


PPC advertising is fast coming up of age. It is one of the most sought after online promotional campaign. PPC management is the process of managing your every bid for successful generation of profitable leads. This involves clear cut procedures for monitoring the conversion ratio of your site visitors besides keeping the required checks on click-fraud practices. With a continuous analysis of the ongoing PPC campaigns, one can get a clear picture of the progress which further would help in suggesting necessary improvements for the same. These are some of the concomitant processes involved in the PPC management.

In a PPC Ads campaign, you are required to pay some amount for every click that you receive through the searchers. And it’s based on the bids that you have won for the specific keywords – you get your site listed in “sponsored listing” at the first page of the search results itself. The PPC campaign is designed solely to increase traffic and finally increase ROI. Bidding gets competitive for the most sought after keywords or the phrases. And its important to bid it wisely. A Good PPC management service provider can do the same.

The process of PPC management comprises the following:

*PPC account setup: this can be done in any of the PPC search engines such as Google, yahoo, MSN, etc.

*PPC keyword research: Keywords and key phrases form the basis of PPC management. With an extensive PPC keyword research one gets a fair idea of which is the most sought after keywords/key phrases. The keyword research is also about getting your own list of keywords that you deem right – the one which can ultimately help you connect with your potential customers. There are various advanced PPC keyword tools such as Google Ad words keyword tools. Keyword discovers, word tracker and overture keyword selector tools are some of the most used keywords research tools.

*Creative Ads development: Your site getting listed in sponsored listing will not make any sense if you don’t have a good Ad. Reason – others will have the same. So this is another important part of the PPC management since its through this Ad content that you would finally communicate. A good, creative Ad can make the difference to captivate the searchers to click on your site rather than scores beside you.

*PPC bid management: You certainly wouldn’t like to pay more for something that doesn’t pay back. In fact PPC bid management is all about that. It helps you bid intelligibly for specific keywords. It also helps you balance various costs among terms, Ads and campaigns. The whole idea behind PPC bid management is to bring a balance between optimum keyword ad placement and the cost per click.

*Landing page identification: Landing page is the page where the user will be transferred to once they click your Ad. And this is the key factor that actually decides the conversion rates of your visitors into potential customers. It is important to connect with your visitors and try to convince them why they did the right thing by clicking your Ad. You will have just seconds to convince the same. Hence A good Landing page – that can enrich the visitors Internet experience can probably interest them to give thoughts about the reliability of your site and sticking to it for a little longer duration.



VINSON

Johnny Style asked:


Of course it depends on the amount of money you are willing to throw into a branding campaign, but which offline promotional channel (print, TV, radio) is most effective in driving consumers online and acquiring new customers? Are there any resources out there that may have covered some of the same ground before?

MARINO